Recommendation Engine

Recommendation engine is a machine learning (ML) task that automatically processes data to select custom items according to specific user’s needs or preferences. These items can track the behavior of a person, for example, what kind of products they have previously viewed on a website or their previous purchases that helps automatically offer them what to buy next.

Recommendation engines can significantly increase revenue, improve click-through rate, conversions, and increase customer retention. It also helps improve the factors that are more difficult to measure, such as customer satisfaction and engagement. 

Check our use cases Making Strategic Decisions Based on Data-Driven Insights, Promoting Relevant Banking Products and Identifying Mispriced Stocks to learn more.