AI for Marketing – a revolutionary way to save time and money
It is well-known that artificial intelligence has over the years revolutionized industries and markets, so with Marketing it couldn’t be different. More and more companies and communication agencies are looking for AI time optimization solutions, budgets, and customer satisfaction.
According to the study by Smart Insights with 100 senior marketers from different industries, 55% of companies are implementing or are already considering using AI in their marketing practices and the reason is simple, AI for marketing allows professionals in the field to analyze large amounts of marketing data from social media, emails and the Web more efficiently. Besides, the information selected over a shorter period helps marketers quickly increase campaign effectiveness and ROI. This helps marketers and businesses save time to focus on solving other equally important tasks.
Therefore, EAI has developed a range of products that helps the Marketing sector in the most diverse situations and improves the company x customer relationship, such as:
Chatbots
According to Chatbot Statistics Cheatsheet’s research, data published by large traditional Marketing companies and research companies, such as Adobe, Business insider, Hubspot, etc, shows how Chatbots together with Artificial Intelligence solutions are helping companies to make faster and more optimized decisions, increasing satisfaction, loyalty, and improving customer service.
Marketing and Shopping
47% of consumers would buy products/services through a chatbot;
13% of adults in the US include expensive products/services via chatbot;
28% of the best-performing companies use Chatbots and Artificial Intelligence (AI) for Marketing;
34% of executives say that time spent using chatbots allows them to focus on more strategic and creative tasks.
Customer Care
48% of consumers won’t mind if it is a chatbot or a person who will help them;
35% of consumers want to see companies using chatbots for customer service;
31% of top performers plan to use chatbots and AI in the next 12 months.
Personalized Offer
We have a common agreement that innovation and personalization are some of the things that most engage and narrow the relationships between brand x customers and a survey conducted by Salesforce Research serves to reinforce the importance of developing products/services increasingly focused on anticipating desires and Consumer experience.
84% of customers say that being treated like a person, not a number, is very important to winning their business;
70% of customers say that understanding how they use products and services is very important in winning their business;
59% of customers say that personalized engagement based on past interactions is very important;
Customers are 2.1x more likely to have personalized offers as important;
56% of selected customers actively buy from the most innovative companies (that is, those that use new products/services based on customer needs);
Customers are 9.5x more likely to see AI as revolutionary than insignificant.
In addition to the formats presented above, we are experts in the resolution of Brand Reputation, Lead Scoring, Sentiment Analysis, Churn predictions, Automated recommendations, and much more.
Exceed your customers’ expectations and revolutionize your company/product with one of our formats. Contact our team and we will create the best way to meet your needs and save you time and money.