Translating your strategy into measurable objectives

Strategies aren't born measurable. In their raw form they are vague, ambiguous and as such, open to different interpretations. If strategies are your long-term plan for reaching your mission and vision, you want them to be as clear as possible. Measuring your strategy can help you achieve alignment.

Alignment is the key to success for any business. To have proper alignment, you need everyone to understand the company's direction, i.e. strategy. By measuring the strategy, you leave no margin for different interpretations. Revealing what wasn't obvious is a part of the process in your path to clarity.

Defining these objectives is not enough, they need to be tracked and communicated. That’s why it's important to have the right tools to monitor and share where you stand and where you want to go. This can be done through OKRs review in a group meeting or individually through alerts and dashboards.

Sometimes the daily work might feel distant from the objectives, that’s why it's important to define objectives that are closer to the present time. Setting clear goals and translating them into measurable indicators help people better understand what they can do today to get those objectives tomorrow.