OverviewDigital transformation is inevitable. By 2023, E-commerce will make up 22% of global retail sales.
Today, even small local retailers understand the importance of online presence for sales. More and more business owners are gradually switching their stores from “brick-and-mortar” to “bricks and clicks” model. Both online and offline channels open up new marketing and sales opportunities, significantly increasing profits.
ChallengePopSkate Shop is a well-known local skate shop. After talking with the owners and doing a little research, EAI identified several problems that prevented the business from growing and getting on the data-driven path. However, in order to start running, one needs to start walking first.
EAI understood that for PopSkate Shop online store is more a necessity than just a wish. Although software development is not our primary service, it was the first step in the entire digital transformation and for further data science initiatives.