4 minutes to read
Propensity Model Development
How to stop wasting money on the wrong leads and grow revenue fast.
Best machine learning models for propensity modeling: What works and what wastes time
The right ML model for propensity modeling depends on your business constraints, not academic benchmarks. Here’s what CTOs need to know about choosing models that deliver ROI.
Types of propensity models: The business case for predicting behaviours
Propensity models help predict customer behavior before it happens. Learn the three types that drive real business results and how to chain them strategically.